Saturday, November 04, 2006

We Never Needed No Stinkin' Marketeers

Some of us never like 'em anyway. We just always hung out on the long tail 'cause it was, uh, less crowded. Of course the marketeers and the VCs will try to get all mixed-up in there now. Already are. If they can find it. And if they do, well, don't say no one warned 'em that no one out on the long tail is really terribly interested in shuck and jive, especially crap they've already heard before. It's moreorless, the "Where were you while we were getting high?" scenario. I'm gonna shut-up now 'cause I'm starting to sound like a Dylan interview.

Roll your own product. If it's the best, they'll smoke the shit out of it! From Ugly Bobby today:
If you want success today, create something good. Seed the early adopters. And then cease, or at least slow down, your marketing. Because the more you beat people over the head, the less attention they're going to pay. THEY want to feel in control, THEY don't want to feel tools of the system. THEY want to embrace the project, just like you wanted to embrace and tell everybody about "Harold and Maude".

This frightens the purveyors. Because they can nail marketing, but QUALITY? Look at the flicks, they truly suck. Ask the man on the street, he thinks music sucks TOO! To the point where most people have tuned out, and the only people who can bring them back are their buds, who have a RELATIONSHIP with them. Believe me, the marketers at Fox don't have a relationship with their audience. They THINK they do, but they don't. (SGR: Apply same to Mark Halperin.)

Everybody's living in his own little world. Since I was bombarded with "Borat" hype, I thought everybody was aware of the movie. Because I don't talk to every one of the 300 million Americans, I didn't know I was wrong until the research came in.

Hearing the movie's good, I'm gonna give it a chance. Then again, if Fox keeps trumpeting the story, they're gonna kill MY word of mouth, I don't want to work for the man. And neither does the Net generation. WE make the stars, not you. Give us reasonable choices, WE'LL do the work. It won't happen instantly. First week grosses, first week SoundScan numbers, are no longer important. It's about longevity. It won't take forever, because word of mouth happens so quickly on the Net, and we're all in touch with SO many more people on a regular basis. But it's now our game, not yours, don't ever forget it.

Raspberry's all around. Full rant here.