There are some great examples, on either side, of the flat-out battle to shape the message. I love it. All the flaming and name-calling. I'm particularly charmed by this one anti-Wal-Marteers' slogan: America, Pray for Wal-Mart to Change. A lot of yap in search of a genuine problem perhaps, but it's got zing. PR warfare at its snarky-delicious best.
Note the Newt dude here, and his lukewarm “Dukakis-like” messaging effort:
Then Republican strategist Frank Luntz (famous for helping Newt Gingrich forge his Contract With America) takes a turn. He's been brought in to analyze the focus group, and when he tests classic Wal-Mart rebuttals, including how much the company saves consumers, he bombs, scoring a Dukakis-like 30 percent.
And this: "Last time I checked, he (another dude) wouldn't have a job if it weren't for our (anti-Wal-Mart) campaign."
Yes, these are some glory days for the PR industry. My editorial two-cents: Wal-Mart is losing points for having ZERO sense of humor. Humor’s hot these days, clueless dumb-asses. Hell, even suits stuck way out of reality in a Gulfstream can tell that. Then again… maybe not.
Keep it coming folks. There's big money to be made in war -- and corporate PR.