The animals are now running the circus, folks.
While I hardly believe for a moment that "college students are among the most misunderstood and underestimated groups of people by big media" (that would really be bloggers), this IS just the coolest viral marketing, social media concept going. I got a perfect thrill thinking about participating:
"On March 22nd, the podcasting community is going to take an indie podsafe music artist to number one on the iTunes singles charts as a demonstration of our reach to Main Street and our purchasing power to Wall Street.
The track we've chosen is "Mine Again" by the band Black Lab. A band, mind you, that was just dropped from not one, but two major record labels (Geffen and Sony/Epic), and in the process forced them to fight to get their own music back.
We picked them because making them number one, even for just one day, will remind the RIAA record labels of what they turned their backs on - and who they ignore at their peril."
So mark your calendars to download, donate to a good cause, own a very good pop song, and help change world economic order -- all in about 2 minutes on March 22. This CAN be done!
HT: AR via del.icio.us. This post put together to (Big Media) Madonna's Ray of Light (Twilo Mix), "Zephyr in the sky at night, do tears at morning sink beneath the sun? With a little ray of light, I'm flying."