Thursday, February 22, 2007

Viral Marketing That Actually Works

I think this is a promo video for Smirnoff vodka. My hat's off to 'em , and I will surely consider buying their vodka now since this video is so funny and clever. Smirnoff has managed to do what pitifully few other companies have been able to do: leverage YouTube as a product marketing tool.

This "ad" just gets better and better as it moves along. I started to ROFL at "We might be vanilla, but our labs are chocolate."

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